BOOK REVIEW
MORE FAVORITE BRAND NAME RECIPES COOKBOOK
by the Editors of Consumer Guide
(Beekman House - 1984)
 This out-of-print cookbook
follows the identical format and topic of another book by
the same authors: Favorite
Brand Name Recipe Cookbook. This too, is an older
cookbook that has lost none of its appeal for me over time.
Even though over twenty years have passed since this title
first hit the bookstores, I still refer to it frequently.
This usually occurs when I have tired of looking through old
clippings for a recipe that I know I have somewhere but
can't seem to locate.
As the authors foresaw, I can always remember the brand
name of the primary recipe ingredient, but never the title.
Their indexes at the rear of the book make it extremely easy
to look up the brand name and see which associated recipes
are to be found inside.
There are over 1,800 brand name recipes featured in this
collection and not one of them is repeated from the previous
book.
Different recipes mean different illustrations as
well--there's a center section containing 67 color photos of
some of the completed recipes.
Something that I didn't mention in the review of the
previous book is the address directory of the food
manufacturers that's located in the back. No
food company website
URL's there, only snail mail addresses at physical
locations. Though some of the address information may
be outdated, the directory itself could still be useful for
culinary research purposes.
A lot has changed in the food industry since 1984.
Over 6,000 new products were introduced to the market in the
year 2005 alone. The one thing thing that hasn't
changed is the power of brand name recognition. No
matter how many times some of these original brand name
foods may have changed corporate owners, or addresses, the
brand name of the product is retained.
It's possible that a scant few of the brand name
ingredients mentioned in the book are no longer being
produced, but if the product was any good to begin with, you
can bet it's still on the market today, so the majority of
the recipes are still doable, despite the publication date
of this book.
This title can be found in both softcover and hardcover
editions, and sometimes in your search you may run across
Publications International, Ltd. being listed as the
copyright holder.
Buy this book:
More Favorite Brand Name Recipes Cookbook
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