home cooking with betty crocker
Betty Crocker is one
of the most well-known women in America, often known as
"the First Lady of Food." She has been giving
cooking advice and providing recipes to American consumers for
over eighty years.
The Betty Crocker brand name currently encompasses an
extensive selection of baking and dessert mixes, cake
frostings, flour, and mixes for dinner and side dishes that
are sold both nationally and internationally.
Find Betty Crocker
Coupons
Betty Crocker brand products include:
• Bisquick
• Brownie and Dessert Bars
• Complete Desserts
• Cookies
• Frosting
• Gold Medal Flour
• Super Moist Cake Mixes
• Muffins
• Pie Crust Mix
• Snackin' Cakes
• Quick Breads
• Easy Color Decorating Spray
• Easy Flow Decorating Icing
• Bac-Os
• Bowl Appetit
• Chicken Helper
• Hamburger Helper
• Old El Paso
• Progress
• Potatoes
• Slow Cooker Helper
• Tuna Salad
• Suddenly Salad
Details about individual Betty Crocker products, such as recipes, product ingredient information and
current promotions can be found on the official company
website at www.bettycrocker.com.
brand history
The General Mills
corporate website gives a brief history of the Betty Crocker
brand. We will endeavor to fill in some of the details.
Betty Crocker was a fictitious person created in 1921 by the
advertising department of the Washburn Crosby Company, a
Minneapolis, Minnesota flour mill. Her public persona
was that of a company spokesperson and baking expert who dispensed
friendly cooking and homemaking advice.
Behind the public facade were the women on the Gold Medal Home
Service
staff. Company employees were trained to sign Betty's
name on letters to consumers. One of these signatures is still seen on
the brand packaging today.
The year 1924 saw the introduction of Betty Crocker to the
radio with a cooking show. The radio programs that
evolved were The Gold Medal Radio Cooking School, which was
also known as The Betty Crocker Cooking School of the Air, and
The Betty Crocker Service Program. The radio
programs were immensely popular with listeners across the
nation and continued until the mid-1950's when the popularity
of radio was diminished by the advent of television.
In 1931, General Mills and Betty Crocker introduced a new
baking mix called Bisquick. See a pictorial
bibliography of Bisquick cookbooks and learn more about
Bisquick and of the past
and present.
betty crocker cookbooks and recipes
Betty Crocker first appeared in a flour cookbook published by Washburn-Crosby
in 1926. After a merger Washburn-Crosby and
several flour other companies in 1928, the recipe booklets
were published by General
Mills.
Flour, baking, cake and Bisquick booklets,
package inserts, recipe cards and magazine advertisements all
sought to show consumers all the wonderful ways to use Betty
Crocker products.
Go to the List of
Betty Crocker Cookbooks
The first compilation of recipes into a full-size book came
in 1950, Betty Crocker's Picture Cook Book. A
reproduction of the original ring-bound cook book was
published in 1998, much to the delight of all Betty Crocker
fans.
non-food Betty crocker products
General Mills introduced a small line of home appliances in
1946. The Polka Dot kitchen, one of Betty Crocker's test
kitchens, was used to test her line of appliances. Some
of the early appliances were the Betty Crocker Thru-Heat Iron,
the Betty Crocker Convertible Steam Iron, and the
Pressure-Quick Saucepan.
The rear cover of the December 5, 1953 issue of the
Saturday Evening Post shows a Christmas advertisement for six
of the General Mills appliances available that year: a stand
mixer, a waffle iron, a toaster, a coffee pot, some sort of
cooker and a
steam iron.
McGraw Electric acquired the General Mills appliance
business in 1954.
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