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HOME COOKING WITH WILSON'S B-V

Wilson's B-V paste was developed during World War II and helped wartime homemakers cope with the cooking limitations caused by meat rationing.  It was manufactured by Wilson & Co. of Chicago, one of the leading meatpacking companies in the U.S.

Photo of early B-V beef flavoring box and jar.B-V was a highly concentrated combination of rich meat juices and vegetable flavors that was dissolved in water and used to add flavor to stews, casseroles, soups, gravies, meat pies, and meat glazes.

In early company advertising, having a hot drink made with B-V was promoted as a way to prevent mid-afternoon fatigue.

George Rector, the well-known restaurateur, was at one time a company spokesman for the product.   He was named as a Food and Nutrition Consultant for Wilson & Co. in some of their product advertising.

Many people remember cooking with B-V in the past and recall that it was a superior product, but today they have trouble finding it on their supermarket shelves.

Photo of modern B-V flavoring bottle.B-V is still being manufactured by Major Products and is used extensively in the foodservice industries.  Major Products is a leading worldwide producer of stock bases.

B-V now comes in Beef, Chicken and Vegetable flavors.

Consumers may order B-V (by the case) through the mail or call the corporate headquarters to inquire about where they might find a distributor in their local area.  Please go to their website to find out specific, up-to-date ordering information.

Corporate Headquarters Information:

Major Products Company
66 Industrial Avenue
Little Ferry, NJ  07643

Phone: (800) 222-1296

Official Company Website:  Major Products Company.

BV-RECIPES

These are some recipes from an old B-V advertising cookbook Home Makers Prize Recipes which was published sometime during WWII by Wilson & Co.

I noted that the recipe for B-V Gravy on the Major Products website was exactly the same as that in this booklet except that the quantities were doubled.   This leads me to believe that using the currently produced B-V with the quantities required in the recipes found in the booklet will yield comparable results.

 

"One cannot think well, love well, sleep well, if one has not dined well." - Virginia Woolf

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