HOME COOKING WITH WILSON'S B-V
Wilson's B-V paste was developed during World War II and
helped wartime homemakers cope with the cooking limitations caused
by meat rationing. It was manufactured by Wilson & Co.
of Chicago, one of the leading meatpacking companies in the
was a highly concentrated combination of rich meat juices
and vegetable flavors that was dissolved in water and used
to add flavor to stews, casseroles, soups, gravies, meat
pies, and meat glazes.
In early company advertising, having a hot drink made
with B-V was promoted as a way to prevent mid-afternoon
George Rector, the well-known restaurateur, was at one time a company spokesman for the
product. He was named as a Food and Nutrition
Consultant for Wilson & Co. in some of their product
Many people remember cooking with B-V in the past
and recall that it was a superior product, but today they have
trouble finding it on their supermarket shelves.
B-V is still being manufactured by Major Products and is used extensively
in the foodservice industries. Major Products is a
leading worldwide producer of stock bases.
B-V now comes in Beef, Chicken and Vegetable flavors.
Consumers may order
B-V (by the case) through the mail or call the corporate headquarters to
inquire about where they might find a distributor in their
local area. Please go to their
website to find out specific, up-to-date ordering
Corporate Headquarters Information:
Major Products Company
66 Industrial Avenue
Little Ferry, NJ 07643
Phone: (800) 222-1296
Official Company Website:
Major Products Company.
These are some recipes from an old B-V advertising
cookbook Home Makers Prize Recipes
which was published sometime during WWII by Wilson & Co.
I noted that the recipe for B-V Gravy on the Major
Products website was exactly the same as that in this
booklet except that the quantities were doubled.
This leads me to believe that using the currently produced
B-V with the quantities required in the recipes found in the
booklet will yield comparable results.