TIPS ON COLLECTING OLD COUNTRY AND GENERAL
STORE ITEMS
Collecting items from old general stores and country
stores of the past can be a fascinating pastime. It's
a guaranteed trip down memory lane whether you remember a
special store
from your childhood, have visited any of them on your
travels across America, or only know of them from watching the
goings-on at the Oleson Mercantile on the old TV series
Little House on the Prairie.
These stores served as the center of trade for those who
lived in rural areas from the mid-1800's until the 1930s.
You can read more about the history of general stores
here.
Those crowded, dusty old stores of long ago offer a wide
variety of items that are collectible today.
Some people collect only certain items from general stores,
while others seek to replicate a store in its entirety.
It's possible to build some type of general store-related
collection on any budget.
The collectible items from general stores can be broken
down into several categories:
PHOTOS
This category includes original photos and
real photo
postcards that show exterior and interior views of the
stores. In many cases the RPPCs will show the name of
the store or the location. Sometimes people are shown
in the views. These photos are more easily found than
one might imagine. They are popular because they're an
exact representation of how the stores and the merchandise
inside appeared.

PAPER ITEMS - EPHEMERA
There are a plethora of old paper items to be found:
linen and other color postcards, billheads from suppliers,
letterhead stationery, correspondence, store ledgers,
receipts, ink blotters and small customer account books.
There was a lot of paper involved in the running of a
general store and amazingly enough, there is still a lot of
it around.
STORE ADVERTISING
Country
stores had a lot of merchandise for sale and product
manufacturers and wholesalers were happy to provide plenty
of advertising for the storekeepers to display in their
store or to be used as customer giveaways. The
proprietors often received things for themselves as
incentives to sell the goods. Trade cards, calendars,
celluloid novelties such as pocket mirrors, match safes and
pin holders, pinback buttons, advertising posters, needles,
postcards, pencils, auction posters, signs and paperweights
advertised a variety of products.
APOTHECARY ITEMS
The
apothecary section of the general store was filled
with a large number of patent medicines and other remedies
that customers looked to for relief and cure of their aches
and pains. Customers, distrustful of what few doctors
there were in the rural areas, were happy to believe
whatever the medicine makers and canny advertising men came
up with in order to convince them to purchase their
products. This is often referred to as
quackery
medicine. Perfumes, soaps and toiletry items were also
found in this section. Items that are collectible in
this area are medicine bottles, pill tins, packaging boxes,
soap packages, toilet water and cologne bottles, almanacs
and booklets.
TOBACCO ITEMS
Tobacco products were another store item that were very
popular with the store customers. Cigar smoking
increased after the Civil War and farmers, homesteaders and
cattlemen found chewing tobacco to be convenient.
Cigarette sales abounded as well. There were many,
many different brands of tobacco produced during this
period. Popular collectibles in this category are
tobacco tins, cigar boxes and labels, advertising posters,
cigar cutters, lighters, tobacco premiums, tobacco or
cigarette cards, tobacco silks and tobacco sacks or cloth
bags. There were so many different brands that every
once in a while someone still turns up a rare tobacco tin.
TIN, WOODEN, AND OTHER CONTAINERS
Coffee, spices, shoe polish, crackers, tea, syrup, peanut
butter, fruit and many other food and sundry products were
packaged in bright colored tin containers with beautiful
lithographed illustrations. These may be the most
popular general store collectible of all. Paper
containers were used quite a bit for items such as oats,
candy, gum, crackers, soap, thread, remedies and a variety
of other items. Not as much paper packaging survived
the years as did tin or wooden containers. Wooden
boxes can still be found that once held coffee beans,
oatmeal, canned goods, biscuits, soap, thread and much more,
all showing the brands of the products and sometimes quite
lovely stenciled letters and illustrations. Wooden
barrels that held flour, hardware and other bulk items are
more scarce than other containers, but are still found.
GENERAL STORE FIXTURES
Early general stores had few fancy store fixtures but
that changed in the 1870s. Almost anything that a
merchant might desire from special display cases to ornate
cash registers were being manufactured. Most stores
needed a coffee grinder, scales, a clock, a cash register, a
stove, and perhaps a cheese cutter. Many storekeepers
had a desk to work at. Large, beautiful counters,
bins, and display cases made of oak and/or glass were
common.
Smaller wood and glass displays were offered
by manufacturers to display such items as watches, thread,
dyes, collars, candy, needles, ribbons and gum. Other
display items included hat stands, candy jars and
containers, mannequins and cabinets for remedies and
veterinary medicines. These items are wonderful for
displaying their original items or for a display of any
favored collectible.
There are many different kinds of
antique general store items
still found today that might fit into your antique shop or
home.
GENERAL STORE COLLECTIBLES PRICING
General store collectibles are currently quite sought
after, particularly those items such as tins and store
fixtures.
Many factors influence the prices of any collectible:
demand, geographic location, condition, rarity or scarcity,
desire by the buyer and economic conditions. You can
learn more about average pricing for these types of
collectibles by studying auctions, prices in antique shops
or at antique and collectible shows, and by reading price
and identification guides. Familiarizing yourself with
what is rare and what is common is very helpful. There
is no such thing as a standard price because of all the
variables involved, but after studying about the particular
things you are interested in, you can get a good feel for
what prices collectibles in this area are bringing.
YOUR COLLECTION
Decide which area you are interested in collecting,
taking into consideration your budget, the space needed for
storing or displaying your collection and your available
sources for finding items to add to your collection.
Learn all you can about what you are interested in by
reading books, attending auctions and talking to other
collectors as well as to antique dealers.
There are many reproduction items available in the
general store collectibles area. It is as important to
learn about the reproductions as it is about the originals
so that you can tell the difference between the two.
Items may be found piecemeal in shops, flea markets,
auctions, or online. Occasionally auctions are held
where general store collectors are disposing of their entire
collection at one time. These auctions offer a good
opportunity to learn as well as to buy.
SOME SUGGESTED READING
General Store Collectibles: An Identification and Value Guide by David L.
Wilson
Antique Advertising: Country Store Signs and
Products by Rich Bertoia
Country Store Advertising, Medicines, And More
by Rich Bertoia
Pills, Petticoats, and Plows: The Southern Country Store by Thomas Dionysius Clark
Entrepreneurs of the Old West by David Dary
Country Stores by Jim Harrison
Virginia's Country Stores: A Quiet Passing: An Illustrated Reminiscence by Joseph E. Morse
Canadian Country Store Collectables - The Charlton Standard Catalogue by Marianne Thompson
Country Store Counter Jars and Tins by Steve Batson
All in a Day's Work: Historic General Stores of Macon and Surrounding Counties
of North Carolina by Londa L. Woody
Revealing Accounts: General Stores on the South Central Plains, 1870--1890 (Texas) by Linda English
More on this website about General Store collectibles:
Book Review:
General Store Collectibles (David L. Wilson)
The General Stores of the Past
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